VIDEO PRODUCTION

Video production:


Video production is videography, the process of capturing moving images on electronic media even streaming media. The term includes methods of production and post-production. It is the equivalent of filmmaking, but with images recorded electronically instead of film stock.

It is the art service of creating content, video editing and delivering finished video product as is the case of distributing television programs for broadcast syndication. This can include production of television commercials, corporate videos, event videos, wedding videos and special-interest home videos. A video production can range in size from a family making home movies with a prosumer camcorder, a one solo camera operator with a professional video camera in a single-camera setup, a videographer with a sound person, to a multiple-camera setup shoot in a television studio to a production truck requiring a whole television crew for an electronic field production (EFP) with a production company with set construction on the backlot of a movie studio.

Styles of shooting include on a tripod for a locked-down shot; hand-held to attain a more jittery camera angle or looser shot, incorporating Dutch angle, Whip pan and whip zoom; on a jib that smoothly soars to varying heights; and with a Steadicam for smooth movement as the camera operator incorporates cinematic techniques moving through rooms, as can be seen in Pulp Fiction and The Shining. A "Poor Man's Steadicam" is the Easyrig which is worn by the shooter like a tight vest with an arm that holds the camera.

Elements of Video Production:

All video productions are organized in the way noted below to ensure that the process is a seamless one, and the final-result is as envisioned.


  • Pre-production: Pre-production is the planning stage of your shoot, and occurs before the camera starts rolling. By creating storyboards, scouting locations, and figuring out the budget ahead of time, the goal is for your production to be free of unnecessary worry.


  • Video production: Production is the shooting stage of the shoot, which includes cinematography, audio. lights, as well as directing, art and effects. This may also include other elements, such as actors and presenters.


  • Post-production: Post-production begins when the camera stops rolling. All footage is then logged and captured, organized, and then edited. This may include recording a voice-over, adding graphics, composing a music score or soundtrack, including animation sequences and Digital video effects. Different color compositions are made as well.